Launching iTasbeeh in the GCC A 90 Day Playbook in Action
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This is an illustrative case study designed to show the workflow and typical outcomes.
Background & objectives
A GCC distributor sought a fast launch before Ramadan with three KPIs: endcap conversion, attach-rate for charging cases, and NPS.
Day 0–30: Seed & setup
•Locked Good/Better/Best assortment; prepared Arabic PDPs and banners.
•Shipped 30 review samples; scheduled mosque/community demos.
•Opened pre-orders with a gift-box upgrade.
Day 31–60: Train & demonstrate
•Retail staff learned a “feel the milestone” demo.
•Influencer reels showed quiet haptic milestones and streaks.
•Family bundles paired rings with portable speakers.
Day 61–90: Scale & refill
•Refilled top stores; pushed attach-rate for charging cases (target ≥30%).
•Collected NPS and service lead time, posted the first “Evidence” results.
Results (illustrative)
•Strong pre-order momentum; endcap demo uplift; attach-rate met target.
•Positive feedback around battery life (up to 15 days) and comfort (~8.5 g (size M base)).
•Retailers valued Evidence Pack clarity and RMA predictability.
CTA: Want the calculators (attach-rate, swap-stock) and store demo scripts? Contact our partner team.
