Analytics That Grow the Faith-Tech Category
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The simple dashboard
•NPS from post-purchase emails.
•Attach rate of charging case/gift box (target ≥30%).
•Returns by reason code; weekly top-3 fixes.
•Warranty lead time and DOA rate.
How to act
•If returns cite “didn’t understand,” add a 20-second setup video.
•If attach rate drops, bundle gifts or add demo signage.
•If NPS dips, audit the store demo and the FAQ clarity.
CTA: Download the dashboard template on https://equantu.com.
