In-Store Demo Playbook for Smart Zikr Rings
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Brand: Brand promise: Less phone, more focus — “Count Zikr, Wear iTasbeeh.” Privacy-first, respectful tone, evidence over hype.
Why this works
Shoppers convert when they experience the quiet vibration at 33/66/99/100 and hear the story: less phone, more focus.
Prep (2 minutes)
•Display unit at 70–80% battery; wipe clean.
•Set milestones to 33/66/99/100.
•Keep a size adapter ready; sanitize between demos.
Script (3 minutes)
1)“This ring keeps your dhikr steady—no phone needed.”
2)“Press once to start. When you reach 33, you’ll feel a gentle vibration.”
3)“Battery lasts up to 15 days; IP67 handles daily splashes; counting fidelity ≥99.6% in bench tests.”
4)“If you want progress tracking, the app adds goals and streaks.”
5)“Gift options? Box sets and a charging case for +7 days with charging case (optional).”
Close (2 minutes)
•Offer Good/Better/Best options.
•Show the gift box.
•Recommend the charging case (“travel-ready, quick top-ups, ~60 minutes on 5V/1A dock to full”).
Visuals & signage
•“Feel the milestone.”
•“Less phone, more focus.”
•“Ready to gift.”
KPIs
Demo-to-cart rate, attach rate (charging case), returns/NPS.
CTA: Want the full staff deck and demo cards? Visit https://equantu.com.
Product notes & privacy - Battery life up to 15 days based on typical single-user daily dhikr; actual results vary by settings, temperature, and usage. - Water/sweat resistance IP67 is for splashes and brief exposure, not for swimming or submersion. - Counting fidelity ≥99.6% in bench tests measured in internal bench tests with default settings. - Full charge in ~60 minutes on 5V/1A dock; +7 days with charging case (optional). - iTasbeeh supports worship and focus; it does not replace intention (niyyah) or presence (khushu’). - Images may be illustrative.
